Sunderland x W88 Away Jersey 2025-26
Partnership soccer SUNDERLAND AFC

‘A CITY BY THE SEA’ – SAFC’S 2025-26 Away Shirt / “海边之城”——桑德兰足球俱乐部2025-26赛季客场球衣

Sunderland AFC has officially launched their 2025-26 away kit, marking the Club’s first kit release of the summer and celebrating their eagerly anticipated return to the Premier League.

Designed by Sunderland’s official kit supplier hummel, the new away shirt pays modern tribute to the iconic 1989-91 design, famously worn by legends Marco Gabbiadini and Eric Gates. Set to feature in the Premier League this season, the shirt combines vintage inspiration with contemporary flair.

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Reflecting the city’s strong maritime heritage, the shirt includes a custom pattern woven into the fabric, inspired by the historic Roker Beach lighthouse. This unique design not only adds standout detail on the pitch, but also honours Sunderland’s deep connection to the sea.

The phrase “City by the Sea” is embroidered on the back of the neck, while a poetic line inside the collar reads:

“Yes, I come from a city by the sea and its shores and its waters have become a part of me.”

The 2025-26 away kit is now on sale, both online and in-store. Fans can also explore the complete matchday collection, which includes a bold away anthem jacket, a warm-up T-shirt, and a pre-match quarter-zip top—all designed to meet Premier League standards.

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Alongside the kit, Sunderland has launched a fresh lifestyle collection perfect for off-pitch style. Items include beach-ready shorts, a Wearside-themed bucket hat, and a stylish polo shirt, blending comfort, fashion, and club pride.

In line with Sunderland AFC’s ongoing commitment to sustainability, the shirt is made using hummel’s ECO8 technology—crafted from eight recycled plastic bottles. This ensures players and fans can support the team and the environment at the same time.

Supporters can customise their shirts with Premier League sleeve badges, player names, and squad numbers, available both online and in-store. Please note that printing options are subject to change before the season begins.

W88 remains the Club’s Principal Partner and continues to appear on all adult shirts. Utilita proudly sponsors the junior and infant kits, continuing its strong partnership with the Club.

W88 Malaysia Sports Promotion

桑德兰足球俱乐部正式发布了2025-26赛季客场球衣,这是俱乐部今夏首款发布的球衣,也标志着球队备受期待的重返英超联赛。

本款球衣由桑德兰官方球衣供应商 hummel 精心设计,现代风格致敬了1989至1991年间的经典款式——这一时期的球衣曾由传奇球星马尔科·加比亚迪尼(Marco Gabbiadini)和埃里克·盖茨(Eric Gates)穿着。本赛季将在英超赛场亮相,融合复古灵感与现代潮流,尽显独特魅力。

为展现城市深厚的海洋文化,球衣面料上融入了灵感源自历史悠久的罗克海滩灯塔的专属图案。这一独特设计不仅在球场上格外吸睛,也向桑德兰与大海之间的深厚联系致以敬意。

球衣后领绣有“海边之城”(City by the Sea)字样,衣领内侧则印有一段富有诗意的话语:

“是的,我来自一座海边的城市,那里的海岸和海水早已成为我生命的一部分。”

2025-26赛季客场球衣现已在官网和实体店同步发售。球迷还可选购完整的比赛日系列,包括醒目的客场出场夹克、热身T恤以及赛前1/4拉链训练上衣——所有单品均按照英超级别标准打造。

除了比赛装备外,桑德兰还推出了全新生活方式系列,专为日常穿搭打造。该系列包含适合夏日穿着的沙滩短裤、韦尔赛德风格渔夫帽以及一款时尚POLO衫,兼顾舒适、时尚与俱乐部荣誉。

秉承可持续发展的理念,这款球衣采用 hummel 的 ECO8 环保科技制作,每件球衣均由8个回收塑料瓶制成,让球员和球迷在支持球队的同时,也为环保贡献力量。

球迷可以通过官网或线下门店定制球衣,包括英超袖章、球员姓名和号码。请注意:所有印字选项可能会在赛季开始前有所调整。

W88 将继续作为俱乐部的主赞助商,出现在所有成人款球衣上。Utilita 则继续骄傲地赞助青少年和婴幼儿球衣,延续其与俱乐部的稳固合作关系。

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